WHAT’S IN A NAME? THE STORY BEHIND STAG.
On the face of it, “STAG” might seem bold, brash and brawny. The truth of our founding moniker is quite the opposite. In the spirit of our core focus on family, our founder and President Travis Couick was inspired by his own – by the four women who mean the most to him. “STAG” is actually an acronym for “Stella, Taylor, Abby and Gabby,” Travis’ wife and three daughters. In his words, he is a simple man, “being held aloft in life by four amazing women.”